Vijay Deverakonda launches skincare label Unhype after a nine-month trial

Vijay Deverakonda has launched a skincare brand called Unhype, describing himself as a co-founder and co-builder rather than only its public face.

In a statement carried by the Telugu Film Producers Council, the actor said he worked on the project for nine months and used the products before launch. He said the range is intended to emphasize tested ingredients, science-led formulation and accessible pricing.

The source does not provide independent clinical evidence or comparative product testing, so those efficacy claims remain the brand's own.